Brands that had Gen Z hooked with marketing in 2024; Case Study: How Kurkure tapped into regional influencers & cultural nuances to win over UP and more

Published on January 3, 2025

the campaign resonated deeply with local audiences, highlighting the cultural heritage that makes UP unique. Case Study: How Kurkure

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Weekly UAE museum and gallery guide, from Post-Impressionist masters to a retelling of a classic Egyptian play

January 3, 2025
Cross, The Evening Air displayed in the Post Impressionism: Beyond Appearances exhibition at the Louvre in Abu Dhabi. Chris Whiteoak / The

National Awards must reflect merit, not politics – A call for balanced recognition

January 3, 2025
by a diversity of contributions from various fields, including science, arts, education, social work, and more. Focusing predominantly on