
From Wukong to Ne Zha, powerhouse IPs make waves in China's consumer market
Published on February 24, 2025
Nezha, the main character from "Ne Zha 2," are pictured at the workshop of a toy manufacturer in Xiangtan, central China's Hunan Province,

Nezha, the main character from "Ne Zha 2," are pictured at the workshop of a toy manufacturer in Xiangtan, central China's Hunan Province,