Myth AI: where AI meets artistry to shape the future of design
In the heart of Istanbul’s creative scene, a fashion designer faced a problem that many in the industry know too well - endless hours spent on textile patterns, repetitive swatches, and unsustainable waste. But rather than settling for the status quo, Özgecan Üstgül decided to build a solution that would not only change her workflow but potentially revolutionize how entire industries design.
That idea became Myth AI.
The path so far
Founded in 2022, Myth AI was born out of Özgecan’s own frustration while running her fashion brand, Women&Women. She envisioned a tool that could merge the elegance of human creativity with the power of artificial intelligence - generating unique, high-quality patterns for fashion, textiles, ceramics, and beyond. All with a focus on sustainability and creative freedom.
In that same year, the startup was selected as the CBC Türkiye national finalist and went on to represent Türkiye at the Creative Business Cup Global Finals. This opportunity elevated Myth AI’s international visibility and connected the team with a global network of creative startups and investors.
Building on its early momentum, Myth AI was recently awarded the "Best Pitch" at VivaTech 2025, one of Europe’s premier technology and innovation events. Competing among top-tier global startups, Myth AI impressed the jury with its transformative approach to creative design.
The product: a new creative language
Myth AI is a closed-loop, proprietary generative design engine. It produces one-of-a-kind visuals trained on licensed data - unlike generic AI tools that often mimic what’s already online. Every pattern it creates is ethically sourced, securely delivered, and ready for use across physical or digital mediums.
But the company didn’t stop at the tech. Myth expanded into three verticals:
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MYTH AI, the main engine
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MYTH Digi, a design tool suite
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MYTH Academie, an educational platform to upskill designers in AI-led creativity.
This comprehensive ecosystem attracted top-tier European clients including Ratti, Vitra, Zorlu, and several boutique design houses looking to innovate without compromising their brand identity.
The investment journey
From idea to product, Myth AI moved fast—and investors noticed.
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In 2022, it closed a $200,000 pre-seed round, giving the team early momentum.
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A year later, in December 2023, the startup secured a €1.2 million seed round led by notable angel investors:
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Birkan Kül, co-founder of Getir
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Emre Kozlu, senior executive at Philip Morris
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Faik Ulutaş, a key figure in the Turkish textile industry
A global creative Tech startup
Headquartered between Istanbul and London, Myth AI sees itself as a cultural-tech hybrid: equally at home in design studios and data labs. By 2025, the company aims to become the leading creative AI platform in Europe, supporting sustainable production and giving artists a new way to express identity in the digital age.
Myth AI shows how artificial intelligence can empower - not replace - human creativity. It’s a story of a designer-turned-founder using technology not to erase the past, but to reimagine it with new tools, new values, and global impact.